| Who is your target audience? | - |
|---|
This is an essential first step to starting a business. |
| Unit 0 | What are your strengths? |
| Unit 0 | What are your passions? |
| Unit 0 | Who do you serve? |
| Unit 0 | How do you serve them? |
| Unit 0 | Make your target so narrow that the one person you serve knows it is for them |
| Spreading the word level 1 | - |
|---|
There is more than one way and and reason why you need to spread the word. The first step is finding people to collaborate with to help you get off the ground. |
| Unit 0 | Talk to people |
| Unit 0 | Start building bridges now to help you later |
| Your first online presence - a Facebook page | - |
|---|
You need to keep your project separate from your Facebook profile. The first way Facebook encouraged people to do this was by setting up a Facebook Business page. |
| Unit 0 | Why set up a Facebook page |
| Unit 0 | Your page is for your target audience |
| Unit 0 | Add a banner or cover image |
| Unit 0 | Facebook options |
| Keeping in touch | - |
|---|
It is one thing having followers on Facebook but you need an additional way to stay in touch in case things do not go to plan. |
| Unit 0 | stay resilient by gathering a list |
| What do you do for your target audience? | - |
|---|
This depends on the resources you have access to. |
| Unit 0 | What do you have the ability to do? |
| Unit 0 | what they want is often not what they need |
| Unit 0 | what can you offer them |
| Unit 0 | how will they pay you |
| Setting up a burst of activity on Facebook | - |
|---|
Some people call this a challenge. |
| Unit 0 | set up FB group |
| Unit 0 | Use FB group to build community |
| Don't despise the day of small beginnings | - |
|---|
Start small and learn |
| Unit 0 | start as an apprentice and learn as you go |
| Unit 0 | Lean start up |
